2017/08/29

Google arrives late and bad to Augmented Reality

As we have said on other occasions, augmented reality is a technology that is thought to stay . Technological companies are already thinking and launching products designed to take full advantage of the possibilities that today offers us. From Facebook, Microsoft, through Apple and Google, all the big multinationals are deciding how they will launch into a market that will most likely flood the streets in the next few years, as it is able to do Pokémon GO today.
And is that, augmented reality is not only designed to create games. This new way of seeing the world allows us to eliminate the barriers that exist between the digital and the physical. It gives us the possibility of finally getting rid of the screens, so that information and imagination flood the world around us. RA and RV are the new forms of computing , and for this reason, all companies want to move files as soon as possible.And now, it's time for Google.Must Read:iMyFone D-Back iPhone Data Recovery–Recover Deleted Data from Your iPhone/iTunes/iCloud Easily!
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Apple has been betting on the consumer market from the beginning. Google, no.

In June, during WWDC 2017, Apple introduced us its new tools for the development of augmented reality apps, ARKit. Well, it seems that this movement of Cupertino has forced Google to adapt to a completely new situation. A few years ago, they started the development of Project Tango, and with it, they managed to put themselves at the forefront of a truly advanced augmented reality technology. However, they forgot to conquer what really matters: the consumer market .
When Apple launched ARKit, it did so with a larger audience than any of Google's phones.And now, after the first few have been able to convince developers around the world, they are going to try to regain ground with ARCore , their particular toolkit. Anyway, we already know by far the power of conviction of Google for new technologies, and bearing in mind that it will only support the Google Pixel and the Galaxy S8 at first, does not start with good footing. We will have to wait some time to see who finally rises with victory in this battle.
And you, do you think Google has something to do against Apple in this field?
Via | BGR
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2017/08/08

Fix “Bluetooth Not Available” Issue on Mac OS

Many Mac OS users have recently reported that there was a problem happened with the Bluetooth feature of their device. This error appears after restarting or updating OS X, and the connected Bluetooth devices will stop functioning. If the system displays No Information found, which means that time the error becomes serious and it’s not just the random disconnection. So if you have the same problem with your Mac, here are two methods to help you fix the “Bluetooth Not Available” issue on your MacBook Pro, Air, Mini, iMac, Mac Pro or other Mac.
Methods To Fix “Bluetooth Not Available” Issue on Mac OS 
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Method 1: Delete Bluetooth Preferences and Reboot Mac
  1. First, delete the current Bluetooth plist file and then create a new one.
  2. Close System Preference and any apps attempting to configure a Bluetooth device to your Mac.
  3. Now use the Finder, and press Command + Shift + G to enter the address: /Library/Preferences/
  4. Locate files, named ‘apple.Bluetooth.plist’ and ‘com.apple.Bluetooth.plist.lockfile’ and delete them. However, as they are system folders, so deleting them will need the admin permission.
  5. Switch off your Mac, then wait for a minute before rebooting.
  6. Finally, go to Bluetooth menu or System Preference Panel and sync the hardware again.
If this method fixes the problem, that means the error comes from a corrupted plist file. If this method doesn’t work, you should try another method to get the solution. Must Read:How to get voice memos off iPhone?
Method 2: Reset System Management Controller on Mac
Resetting the System Management Controller (SMC) makes a number of vital hardware settings and power controls reset which can resolve many hardware issues on your Macs. To reset the SMC, follow these steps:
  • Turn off your Macintosh but still keep the power inlet connected to your Mac.
  • Press and hold down Shift + Control + Option and press the Power
  • Now go of all the buttons at once and you will see the MagSafe adapter connector lights change color or blink to show the SMC reset.
  • Finally, turn on your Mac and your Bluetooth device should work as normal
If two above methods don’t help you fix the issue, the error comes from an actual hardware issue with your Bluetooth. In such case, you’d better take your Mac to an official Apple Store for the repairation.
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2017/07/29

How to set up two-factor authentication for Skype account on Mac ?

Skype is one of the most used instant messaging apps in the world. Basically, Skype allows you to send text messages and make video calls across multiple platforms. Skype also houses a lot of personal details that you want to keep from prying eyes. To help users keep their account secure and avoid unauthorized access, Skype now allows users to enable two-factor authentication for their account.
In reality, two-factor authentication helps you add extra layer of security to your account. This means that you will be asked to enter a verification code every time you log into Skype.
In this tutorial, we will show you how to enable two-factor authentication for your Skype account on a Mac Related Read:iPhone stuck in boot loop
Related Read: iMyFone Umate

  1. Steps to link your Skype account to your Microsoft account

Before you can proceed with how to enable two-factor authentication for your Skype account, you first need to link your account to Microsoft account. Here is how you can do that.
Step one: Open Safari on your Mac and log in to your Skype account. After that, you need to click the Account settings below your profile photo to proceed
Step two: Next up, you need to click Connect a Microsoft account. After that, you need to click Your Info at the top of the page, then select Manage how you sign in to Microsoft and click Next
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Step three: You now need to click Next to confirm your email address. Once you are done, your Skype account is now linked to Microsoft account.

  1. Steps to enable two-factor authentication for your Skype account on a Mac

Once you have linked your Skype account to Microsoft account, you now can proceed with how you can enable two-factor authentication.
Step one: First off, head to Security settings page and log into your Skype account
Step two: Next up, navigate to Two-step verification section and click Two-step verification to proceed
Step three: Once you are done, you now need to click Next > Next > Finish.
That’s it! You will then be asked for a verification code the next time you log into Skype. We recommend you turn on two-factor authentication for your Skype account to make sure everything is safe and avoid unauthorized access.
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2017/05/23

What are the reasons that people buy MacBooks?

I could enumerate some reasons , not sure I can include battery backup.

  1. Macs come from one vendor. Until recently Microsoft did not sell their own computers. So you basically have (at least) two vendors to deal with, namely the computer vendor and Microsoft themselves. Also , the computer vendor sometimes add their own utility to configure , bluetooth, wifi, trackpad etc. In addition to the native Microsoft utilities. So instead of having one good way to configure wi-fi you have a couple of mediocre ways. Sometimes the vendor and Microsoft have conflicting goals. For example, Microsoft wants everyone to use Windows 10. However, if you bought a Dell, for example with Windows 7 and bricked it due to a Windows 10 upgrade, Dell will most likely tell you to re-install Windows 7. In business this is called “having one throat to choke”.
  2. In many cities and colleges Apple has a local presence. This means you can bring your computer back to an Apple rep for advice and repairs.
  3. Macs have a more consistent UI- This changes little from version to version and you don’t usually have to change things. Going from Windows XP to Windows 7 was annoying for me. Going from 7 to 8 to 8.1 really annoyed me until I installed classic shell. Which I do for Windows 10 as well.
  4. Macs have a more elegant experience in many cases. These days when I use Windows laptops they come from work and I have to take what I can get. The Dell I had was pretty decent, except that it weight a lot. The Thinkpad I got , I hated because the trackpad was unusable and they purposely left off the Caps Lock Led. So if you run Windows you need to run their Caps Lock utility to see it on the screen. If you run Linux you are pretty much SOL. With Mac you can pretty well count on a decent trackpad and keyboard. Macs, in general , tend to be lighter, displays are very nice. I’ve always found that if you match the specs between a Windows Laptop and a Macbook you are within a couple of hundred dollars in cost. YMMV.
  5. The Mac infrastructureis nice— For example, the notes utility on iphones, ipads and Macs automatically updates on other devices when you update on one. Same goes for Contacts ,etc usually shared through iCloud. (iCloud is not my favoured cloud provider. One of the things that Apple screwed up.) If you have an apple router you can wirelessly backup your Mac on to a remote time capsule. I personally just connect an external hard disk.
  6. Macs tend to get hacked less—This has nothing to do with inherent security. For one thing current Windows 10 systems are probably more secure. But Macs don’t have enough market share to attract viruses , ransomeware. They are an uninteresting target. That being said I currently run anti-virus software on my MBP. Special Offer:
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MGCOOL Explorer 4K Action Camera Review

MGCOOL Explorer 4K Action Camera

The MGCOOL Explorer Action Camera is a compact yet powerful 4K sports camera that allows you to shoot absolutely stunning images and footage of all your upcoming holidays, road trips, and outdoor adventures. Whether you simply use it as a compact camera to snap breathtaking 16MP photographs, or as a sports cam to shoot ultra-HD 4K video – this action camera is sure to meet all your demands.

Featuring a 1/3.2-Inch CMOS sensor, this action camera is capable of producing detailed and sharp images that truly bring forth the intensity of your favorite extreme sports. Its 170-degree wide-angle lens additionally provides you with a broad recording angle that captures all that’s happening around you – guaranteeing that not a single detail stays uncaptured. Coming with a 2-Inch LCD display at the back, this 4K sports camera allows you to instantly watch back previous recordings and pictures on the spot.

Thanks to its WiFi connectivity, this 4K action camera allows you to send all your recordings to your mobile phone from where you’ll be able to share them with friends and family online. Like this, your loved ones always stay up to date about your latest adventures and outdoor activities. The sports camera furthermore comes with a 64GB TF card slot – letting you save images and footage without needing to worry about storage space.

The MGCOOL Explorer Action Camera comes with an abundance of clips, bases, and stands that allow you to efficiently attach it to your helmet or bicycle. The package furthermore includes an IP68 waterproof case that can resist water up to 30 meters in depth. Thanks to this, you’ll be able to use this magnificent 4K camera in the worst weather conditions as well as underwater while swimming or diving. With its 1050mAh battery, it provides up to 80 minute of usage time – enough to capture the highlights of any day filled with sports and adventure.
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2017/05/12

5 remarkable SEO upsets that could happen in 2017

1. Paid Google Autocomplete
Google's Autocomplete tool provides the search suggestions you see when searching Google. This service is intended to speed up your search interaction by trying to predict what you are searching for when using Google (see example below):



Could Google Autocomplete become a paid channel?




But what if companies could pay to have suggestions relevant to their website served to the user? Following in the footsteps of the paid search ad model, it is not out of the scope of possibilities that there could be a move towards the first two autocomplete suggestions being paid for by companies looking to influence your search. This model could just as easily be applied to the ‘Searches related to …’ suggestions at the bottom of Google’s search result page.



“This model could just as easily be applied to the ‘Searches related to …’“




On the one hand, this could mean a move towards a more integrated approach to SEO and paid search (as you do not want to rank high organically for the autocomplete suggestions you have paid for).


On the other hand, it could mean that high search volume suggestions could be hijacked by paid suggestions (as organic search real estate is pushed down the list of suggestions). The result? Less users clicking on alternative organic suggestions for which your website ranks.


2. AMP becomes a ranking factor
In an earlier blog post, I mentioned that Accelerated Mobile Pages (AMP) do not currently give your news website a ranking boost, but what if they did?


The AMP Project is an open source initiative that embodies the vision that publishers can create mobile-optimised content once and have it load instantly everywhere.



AMP pages are already popping up in Google search




However, with Google’s latest mobile-first index in the pipeline, it is not unthinkable that AMP could become mandatory for websites that are content-heavy. As a result, Google might start to penalise websites that are slow to load on mobile devices.


For SEO, this could mean that there will, at least temporarily, be an extra factor to deal with when optimising your website. Now could be a good time to start experimenting with converting your website pages to AMP. Having a website with AMP could mean that you get a headstart on your competitors, not only in a mobile-first index, but in terms of improving the user experience, too.





3. Google as a personalised, real time information provider
If you want an insight into how Google is changing its approach to search, look no further than its app. Google no longer simply produces a list of 10 blue links, but actually serves personalised answers for the user straight to their app.


Could 2017 be the year that Google takes a further step towards becoming a real-time, personalised information provider?



The Google Search App adapts to the user




It is not unimaginable that the app could become capable of serving information to the user based on time of the day, without the user having to search for it. With Rankbrain (a component of the Hummingbird algorithm) in action for some time now, it is possible that Google could start serving real time search results. For the user, this would mean that Google would becomes a real-time information source, instead of a database with links.


For SEO this could mean that there will be less visibility of websites in Google and that ranking could go out of the window. Instead, SEO would need to focus on getting clients’ information stored in Google’s database and made ready in case it becomes of importance to the user.


So keeping timely information, such as store opening hours (Google My Business), the latest deals (Google Shopping) and that article about this summer’s trends up to date will become more and more important – as opposed to long-term, slow ranking content.Related:GroupBuy SEO Tools


4. Reading video content
In search terms, videos currently gain ranking by optimisation of their metadata, such as title, description, duration etc. Search for your favourite quote from Pulp Fiction, however, and you are unlikely to return an exact match to your request unless someone has published a transcript of the video or there is a favourite movie quote website.


But what if there was a video search engine bot that could actually read the content of your video?



Could video content become more easily searchable by Google?


This would mean that you are no longer dependent on publishing your videos to YouTube (owned by Google) in order to gain ranking, but you could publish it on your website to make it outrank YouTube. Users could also finally search based on video content without over-optimisation of video metadata.


5. SEO becomes search experience optimisation
In the past year, Google has gotten a lot better at understanding what your website is about without you having to tell it. Traditional page signals like title tag, metadata description, subfolders and image alt tags are basically old-school SEO these days. Even link building has become less important as brand mentions on websites are enough for Google to understand where your brand or website sits in the ecosystem.


So, could 2017 be the year where on-page user experience, time on page and conversion rate optimisation will become ranking factors? Could bots become ‘mystery shoppers’ and replicate the user experience of a website? Google can already tell if the button size on the mobile version of your website is designed with even the fatter of fingers in mind, so why couldn’t it rate your shopping cart experience?Related:GroupBuy SEO Tools


For SEO, this would mean that on-site experience would need to focus on conversion rate optimisation, A/B testing and user experience. Technical, on-page optimisation could change to consist of checking button colours, shopping cart optimisation and returning users, meaning SEO experts would need to become a UX specialist too, not just a website technician. Related:GroupBuy SEO Tools


In 2017, SEO could finally become Search Experience Optimisation.


Interested in finding out more about our search services? Click here or call us on 1300 725 628.
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2017/05/05

What We Learned in April 2017

Industry News

Google cracking down on fake news:

Danny Sullivan has called fake news and misleading or abusive answers Google’s biggest ever search quality crisis. This month we saw them launch a coordinated effort to address the problem with a combination of technology, policy, and people changes. Danny has a detailed write-up of the so-called project owl - it’s worth a detailed read.
One of the angles of attack is updated guidelines for human quality raters, and in light of that, it’s interesting to read this dive into the life of these people behind the machine.
Read the full story (Google Blog)

The Guardian is getting 60 percent of its Google mobile traffic from AMP

While many publishers have, to varying degrees, scrambled to adopt Google’s Accelerated Mobile Pages project, The Guardian is an example of just how powerful it can be if employed in the right way. As of March, over 60 percent of Google mobile traffic directly from AMP, and the AMP pages in question are 2% more likely to be clicked on than regular mobile pages.

Facebook hiring 3,000 moderators to manage online content

In recent times, Facebook has come under fire for failing to remove extreme content from its site quickly enough, and conversely for removing other content unnecessarily. To help combat this, the social media giant is adding 3,000 new employees into the 4,500 strong community operations team.
Read the full story (The Guardian)

Alphabet reports $24.65 billion revenue in Q1

Google’s parent company Alphabet recently announced record revenue of $24.75 billion in the first quarter of 2017. That’s higher than many analysts predicted, representing a 22% increase year-over-year.
Read the full story (Marketing Land)

Google and Facebook bring in one-fifth of global ad revenue

Google and Facebook have strengthened their hold on the global advertising business by attracting a combined $101 billion in ad revenue, over 20% of the total amount. Google enjoys the lion’s share earning more than three times that of Facebook. Comcast is the largest traditional media owner, with revenue of almost $13 billion.
Read the full story (The Guardian)

50% of page one results on Google are HTTPS

As Google continues to make clear that they want all sites to move from HTTP to HTTPS, the commercial effect of this is starting to become evident. Only nine months ago, just 30% of page one results tested by Dr. Peter Meyers from Moz were HTTPS. That percentage has now risen to over 50%. We assume this is because of sites migrating, rather than a ranking factor change.

Twitter launches progressive web app Twitter Lite

To combat the problem of poor internet connections and limited storage capacity, Twitter has launched a new Twitter Lite progressive web app (PWA). Twitter Lite gives users timelines, Tweets, direct messages, notifications and more. Additionally, a data saver mode helps reduce mobile data up to 70 percent, so that you can preview images and videos before loading them. Even on good connections, it’s interesting to see a PWA with so much functionality.
Read the full story (Marketing Land)

Google Home can now distinguish up to six different users

Google Home can now recognise the voice of up to six different users on one device, meaning the digital personal assistant can offer customised and personalised results to each different person. The feature is available from today in the US and will soon become available in the UK and rest of Europe.
Read the full story (Search Engine Land)  Related:GroupBuy SEO Tools

Google tests Google Hire, its own jobs tool

While it’s still unknown whether it will take on LinkedIn or Greenhouse (or something else entirely), Google has debuted a holding page for its new job site. For now, signing up to hear more is about all you can do, but expect more in the coming weeks and months.Related:GroupBuy SEO Tools
Read the full story (Mashable)

Distilled news

On the Distilled blog

This month, the main focus on the Distilled blog has been the subject of brand awareness. Senior Consultant Tom Capper discussed the ways to measure the often vague idea of brand awareness, and Senior Designer Vicke Cheung looked at the topic from a content creation view, showing you how you can start creating your own content for brand awareness. Also on the blog, Consultant Ore Oduwole outlined the process for approaching the dreaded site migration. Related:GroupBuy SEO Tools

Over at the Moz blog

Speaking of migrations, Principal Consultant Jono Alderson is calling for a better approach to migrations, including improving the very way we define them. Analyst Lydia Gilbertson provides her best tips for small publishers to grow their network with little resource, while Consultant Sergey Stefoglo lays down the basics of faceted navigation. Finally Tom Capper tackles the topic of links. Are they yesterday’s ranking factor, or do they still have a place in an SEO strategy?

Also at Distilled

We’re now just one month away from SearchLove Boston, and the full schedule is now live. You can see it in full here. If you pick up your ticket by 11th May, you’ll still save $200 in the early bird sale. Finally, Distilled CEO Will has been speaking to Expert Market about leading a company and the challenges of thought leadership:Sponsor ads:
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The Best Power Supplies for 2023

  The Best Power Supplies for 2023  Here are some recommendations for the best power supplies in 2023: • Corsair RM/RMx Series - High-end 80...